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Future Macworld woes compound; CES pushing companies to follow in Apple’s likely footsteps

Updated Dec 19th, 2018 6:12PM EST

With continued rumors of Apple looking to hit CES next year after its confirmed withdrawal from Macworld had dealt the long-standing Mac expo a massive body blow, things may have just gotten worse. The Consumer Electronics Association (CEA) has just poured a huge bag of salt in IDG’s open wound by announcing that next year’s CES will have a dedicated area for companies showcasing Mac-related products. In an email sent to CNET News over the weekend, CEA’s Jason Oxman stated:

[CEA] dedicated a special area at the 2010 CES to Apple-related CE manufacturers… We decided to create this special area based on discussions we’ve had with companies regarding 2010 show participation. We are pleased with the feedback we’ve received regarding this space.

Given that CES is the much larger show and Macworld in 2010 will draw far less interest considering Apple’s lack of presence, expect plenty of companies to jump ship following this offer. We would also expect CEA to offer a healthy discount to first-time exhibitors coming over from Macworld. With IDG’s Expo already in jeopardy, CEA may have just tied it to a tree out back.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.