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Fake image of new Mac mini might not be fake

Updated Dec 19th, 2018 6:10PM EST

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So Macenstein received an image from an anonymous tipster that supposedly depicts Apple’s upcoming Mac mini refresh. Presumably, the image is of an on-screen ad or a slide that would, in theory, be displayed during the Mac mini announcement many still expect to come next month. Macenstein posted it with skepticism, the blogosphere immediately dismissed it as fake and it probably is. That being said however, the reasoning most blogs are using to dismiss it isn’t exactly firm – at all. Firstly, the marketing blurb, “The world’s smallest desktop computer.” Many dismissed the phrase as missing Apple’s common word play but in reality, Apple uses simple bold statements quite often in its marcom. In fact, this slide lines up pretty well with early MacBook Air slides. The second item of contention is the groove around the perimeter of the mini, above the CD slot. While many jump to the conclusion that this is a fold up display, that’s not what we’re getting. To us, it looks like a venting system. Anyone who has used a new MacBook or MacBook Pro knows that these things can get hot – fast. As the new Mac mini will be made of aluminum, whether or not the image above is real, it stands to reason that Apple would need to cool a device that stuffs all of its guts into a package so small. Sure the image above could be fake, but if you think it’s because of the blurb or the groove you might want to think again. On the other hand, if you think it’s because some anonymous guy sent it to Macenstein, well, you’re probably right. If it is fake however, don’t expect it to be far off from the real deal.

[Via Boing Boing]


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.