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1.4 million Americans reportedly ditched Facebook in December

January 16th, 2013 at 11:10 AM
Facebook User Decline

We may have finally hit peak Facebook (FB). Per MarketWatch, new data from social media tracking company SocialBakers found that “the number of Americans using Facebook fell by nearly 1.4 million in early December.” What’s more, SocialBakers CEO Jan Rezab told MarketWatch that “Facebook is possibly getting to a point where the less engaged part of the audience doesn’t visit every 30 days,” meaning the social network has very little room to grow in markets where it’s already highly saturated. Of course, since Facebook still has more than 1 billion users worldwide and 167 million in the United States alone, the company can afford to lose 1.4 million here or there. The question is whether this user loss is a mere blip or the start of a trend.

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