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Facebook paid $8.5 million for; pushing new profile layout to all users

Updated 4 years ago
Published Jan 11th, 2011 10:20PM EST

Just a few tidbits of Facebook news to report here. Reuters is reporting that the social networking site paid a hefty $8.5 million to acquire the domain from the American Farm Bureau Federation. Last year, Facebook launched its revamped messaging service, offering its users email address in the process. The alternate domain was purchased by the company for internal employee email addressing. The Farm Bureau now calls as its home.

In conjunction with this new messaging service, Facebook also announced a new profile layout designed to easily present and share more information with friends. For the past month, users have been able to voluntarily opt-in to the new design by visiting Now, it seems as though the update will be pushed out to all users over the next several days, like it or not.

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