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Study claims Facebook has lost 6 million U.S. visitors in just one month

Published Apr 29th, 2013 8:00PM EDT
Facebook Monthly Visitors April 2013

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Facebook isn’t in any danger of experiencing a MySpace-style implosion anytime soon, but that doesn’t mean the social networking giant isn’t in danger of seeing its clout slowly erode over time. The Guardian reports that a new study from SocialBakers shows that Facebook lost around 6 million visitors in the United States in just the last month alone, which represents a 4% decline of its total user base. The most recent drop in American Facebook visitors is part of a sustained decline, since SocialBakers estimates that the social networking site has seen a drop of around 9 million visitors over the past six months. The good news for Facebook is that its own photo-sharing social network Instagram has apparently picked up the slack and has “seen surges in popularity with younger age groups.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.