Click to Skip Ad
Closing in...
  1. Amazon Dash Smart Shelf
    15:16 Deals

    I’m obsessed with this Amazon gadget you’ve never heard of – and it&#821…

  2. Prime Day Deals 2021
    04:05 Deals

    Prime Day deals 2021: See hundreds of Amazon’s best deals right here

  3. Prime Day Nest Thermostat Deal
    16:28 Deals

    The newest Nest Thermostat rarely goes on sale, but it’s $99.98 for Prime Day

  4. Withings Prime Day Deals
    21:32 Deals

    Check out these 5 Prime Day deals on popular Withings smart gadgets

  5. Prime Day Deals
    11:01 Deals

    Check these early Prime Day deals with prices so low, it’s like Amazon made a mistak…




Facebook ads are about to invade mobile apps from other developers

April 21st, 2014 at 1:45 PM
Facebook mobile ad network

Facebook is about to launch a mobile advertising network that could potentially take on Google’s. According to Re/code, Facebook will launch its mobile advertising network at the end of this month during the annual F8 developer conference. Re/code didn’t have much more information about the network, but the move makes sense for Facebook. Facebook has incredibly rich data on its users, allowing advertisers to target specific segments of the population.

Right now, though, those ads only appear on Facebook’s own apps and website. With a mobile ad network, other app developers will be able to show Facebook-powered ads in their own apps, providing these developers a new way to monetize their apps without charging users for them. For Facebook, a mobile ad network will allow it to expand its reach beyond its own borders, much as Google has done with its AdMob network and as Twitter is trying to do after its purchase of MoPub last year for $350 million.

Last week, Twitter announced it would be adding advertisements for apps to its Twitter apps and for its MoPub network, and Facebook is likely to promote similar types of ads, as they have been successful for Facebook in the past.

Facebook began testing a mobile ad network in January.




Popular News