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Here’s what Facebook learned from the failed Home experiment

November 14th, 2013 at 4:00 PM
Facebook Home Failure Lessons

No one was interested in Facebook Home — not smartphone owners, not smartphone vendorsFacebook even had to provide disgruntled Home users with a step-by-step guide to disable the software entirely. It stands to reason that the bungled launch would have turned Facebook off to the idea entirely, especially in light of how dominant its mobile app has become, but according to Facebook mobile engineering VP Cory Ondrejka, the company has “a better understanding of where to take Home in the future.”

In an interview with AllThingsD, Ondrejka explained that Home has continued to add new features since launch, and has generally given the company a better understanding of Android development. Facebook has all but given up on having Home preinstalled on devices, but the company plans to continue improving the software while focusing on the Facebook app, which remains one of the most used apps on both the iOS and Android platforms.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.

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