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Google exec: Facebook is the ‘social network of the past’

Published Nov 29th, 2012 1:40PM EST
Facebook Criticism

Are you one of more than a billion people around the world who use Facebook (FB)? According to Google (GOOG), you’re trapped in the past. While speaking during a Business Insider conference in New York on Wednesday, Google’s vice president in charge of Google+ called Facebook the “social network of the past,” noting that Facebook’s ads are annoying and intrusive. “I’m trying to communicate in that sacred space of social connection,” Horowitz said. “It doesn’t matter if I like the sandwich, it doesn’t matter if it’s personalized with my favorite mustard, that is the wrong moment to try and dangle in front of me.” He continued, “there is a time and place for sandwiches, it’s called lunch, at a restaurant.” The obvious solution for those in agreement, Horowitz suggests, is to switch to Google+.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.