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EA Sports Active: EA’s competitor to Wii Fit due on May 19th

Updated Dec 19th, 2018 6:14PM EST

Electronic Arts made it known earlier this month that it would be looking to the Nintendo Wii to help propel its lackluster performance of late, and it looks like it picked the perfect place to start. We’re surprised it has taken this long for a company to issue a product that competes with the Wii Fit, as popular as it has been, but EA just made its EA Sports Active title official and slated the release for May 19th. EA Sports Active will guide users through various workouts geared toward cardio and weight loss, and is endorsed by Bob Greene of Oprah fame. The game will not involve the Wii balance board and will instead make use of multiple non-Wii workout accessories that will be used alongside standard Wiimotes. Beyond that, the title will run $60 as opposed to the $90 commanded by Wii Fit — if you can find it at that price — positioning it well amongst Wii-toting fitness buffs. Any takers – or did you just buy a Wii Fit to use the balance board with snowboarding games like we did?

[Via SAI]


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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