Click to Skip Ad
Closing in...

iCloud was Jobs’ best shot at killing Dropbox… and it missed badly

Published Nov 20th, 2013 1:25PM EST
Dropbox CEO Houston Interview iCloud

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

It looks like Steve Ballmer wasn’t the only famous tech CEO who underestimated Dropbox’s staying power. reports that Dropbox CEO Drew Houston this week recounted how late Apple cofounder Steve Jobs tried to buy out his company a few years ago and then vowed to kill off Dropbox when Houston refused to sell it to him. Jobs then took his best shot at Dropbox when he unveiled iCloud back in 2011 as Apple’s own cloud storage service that was deeply integrated with its popular iTunes software.

“He was calling out by name and saying he wants to kill us with iCloud,” Houston said.

Even though iCloud has been a successful cloud storage service in its own right, it hasn’t come anywhere close to Jobs’ goal of killing off Dropbox. In fact, Dropbox announced earlier this month that it now supports 200 million user accounts, a remarkable number for a company that has no associated content ecosystem as Apple, Microsoft and Google all have. Houston said this week that he expects his company will continue to thrive on its own and noted that it’s beaten back heavy competition from major tech rivals in the past.

“We’ve always had competitors since the beginning,” he said.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.