Click to Skip Ad
Closing in...
  1. Amazon Gift Card Promotion
    14:41 Deals

    Amazon’s giving away $15 credits, but this is your last chance to get one

  2. Self-Emptying Robot Vacuum
    16:11 Deals

    Amazon coupon slashes our favorite self-emptying robot vacuum to its lowest price ever

  3. Control Garage Door With iPhone
    08:10 Deals

    Unreal deal gets you Amazon’s hottest smart home gadget for $23 – plus a $40 c…

  4. Amazon Deals
    07:58 Deals

    10 deals you don’t want to miss on Saturday: $5 Alexa smart plugs, $110 electric sta…

  5. Amazon Echo Auto Price
    11:41 Deals

    Last chance to add hands-free Alexa to your car for $19.99 with this Amazon deal




Demand for Amazon’s Kindle Fire begins to cool off, study suggests

February 2nd, 2012 at 3:51 PM

Demand for Amazon’s Kindle Fire tablet has started to cool off according to one study. ChangeWave published results of a survey on Thursday, which found that just 2% of customers in January were “very likely” to buy a Kindle Fire, down from 4% in December. Respondents who were “somewhat likely” to buy the tablet fell as well, from 13% in December to 10% in January, though demand following the holidays is expected to slow. Amazon’s tablet has better satisfaction ratings than several other tablets, however. ChangeWave’s survey found that 54% were “very satisfied” with the Kindle Fire, compared to 49% of those surveyed who were “very satisfied” with other tablets and 74% who were “very satisfied” with the iPad. Read on for more.

Amazon’s tablet is also driving consumers to purchase goods from Amazon: 29% of Kindle owners expected to spend more money than they had previously with Amazon during the next 90 days, but just 19% of consumers who don’t own a Kindle Fire plan to do the same. Kindle Fire owners are most attracted to the price of the device — 59% of owners said it was what they liked most about the tablet — and 27% of owners said the lack of physical volume control buttons was their least liked feature. A link to ChangeWave’s report follows below.

Read




Popular News