Click to Skip Ad
Closing in...

Demand for Amazon’s Kindle Fire begins to cool off, study suggests

Demand for Amazon’s Kindle Fire tablet has started to cool off according to one study. ChangeWave published results of a survey on Thursday, which found that just 2% of customers in January were “very likely” to buy a Kindle Fire, down from 4% in December. Respondents who were “somewhat likely” to buy the tablet fell as well, from 13% in December to 10% in January, though demand following the holidays is expected to slow. Amazon’s tablet has better satisfaction ratings than several other tablets, however. ChangeWave’s survey found that 54% were “very satisfied” with the Kindle Fire, compared to 49% of those surveyed who were “very satisfied” with other tablets and 74% who were “very satisfied” with the iPad. Read on for more.

Amazon’s tablet is also driving consumers to purchase goods from Amazon: 29% of Kindle owners expected to spend more money than they had previously with Amazon during the next 90 days, but just 19% of consumers who don’t own a Kindle Fire plan to do the same. Kindle Fire owners are most attracted to the price of the device — 59% of owners said it was what they liked most about the tablet — and 27% of owners said the lack of physical volume control buttons was their least liked feature. A link to ChangeWave’s report follows below.

Read