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Case manufacturers at it again; iPhone nano in the works?

As much as everyone’s knee jerk reaction is to discount info like this, a brief pass over recent history tells us we probably shouldn’t be too quick to discount case manufacturers when it comes to leaking products. The iPhone 3G, second generation iPod Touch and even the current iPod nano model each had its form spied ahead of schedule as a result of leaks from case manufacturers – and now it might be the iPhone nano’s turn. This time around we’re not seeing any new imagery or mock-ups as we have in the past (though another manufacturer did leak an iPhone nano case mock-up earlier this year), but the simple “iPhone nano” entry on XSKN’s website could prove to be very telling. It doesn’t take a rocket scientist or even an analyst to tell you that Apple will eventually be issuing a handset on the cheap to corner yet another market segment, but it looks like that could happen sooner rather than later. No, don’t expect it to happen at Macworld as you can be sure Stevo will be there to soak up the attention. At the same time, Apple has the goods when it comes to marketing, positioning and taking advantage of just about any situation. As the economy continues to hamper consumer spending, don’t surprised if we see Cupertino hit the competition where it hurts and enter the $100 and maybe even sub-$100 price ranges during the coming year.

[Via MacRumors]


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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