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BlackBerry says launch-day Z10 sales crushed earlier records

BlackBerry Z10 Sales Record

BlackBerry (BBRY) on Wednesday stated that in Canada, launch-day sales of its BlackBerry Z10 smartphone were 50% better than any previous BlackBerry model. In the United Kingdom, where the BlackBerry Z10 launched last week, first-day sales were three times better than any prior BlackBerry launch. “In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada,” BlackBerry CEO Thorsten Heins said in a statement. “In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone.” BlackBerry did not share any specific unit volumes.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.