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BlackBerry says launch-day Z10 sales crushed earlier records

Zach Epstein
February 6th, 2013 at 2:45 PM
BlackBerry Z10 Sales Record

BlackBerry (BBRY) on Wednesday stated that in Canada, launch-day sales of its BlackBerry Z10 smartphone were 50% better than any previous BlackBerry model. In the United Kingdom, where the BlackBerry Z10 launched last week, first-day sales were three times better than any prior BlackBerry launch. “In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada,” BlackBerry CEO Thorsten Heins said in a statement. “In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone.” BlackBerry did not share any specific unit volumes.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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