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BlackBerry Z10 price slashed by 75% at AT&T, Best Buy due to weak sales

Published Jul 12th, 2013 12:20PM EDT
BlackBerry Z10 Price Cut

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AT&T and Best Buy have reportedly slashed the BlackBerry Z10’s price in an effort to bolster weak sales. The Wall Street Journal on Friday reported that beginning immediately, AT&T and nationwide retailer Best Buy have dropped the Z10’s price to just $49.99 on contract, down from its launch price of $199.99. The report also notes that Verizon Wireless is now offering the device for $99.99 on contract. While price drops are standard in the mobile market, a 75% cut so soon after a device launches is never a good sign and The Journal says that sales of the device have not been strong thus far. BlackBerry recently posted dismal Q2 results and said that it shipped 2.7 million BlackBerry 10 smartphones in the quarter, missing most estimates.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.