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Weak demand forces T-Mobile to bail on BlackBerry in stores

BlackBerry T-Mobile Stores

As BlackBerry fights for its life, the hits keep on coming. T-Mobile confirmed on Wednesday evening that it will stop carrying BlackBerry smartphones in its stores and will instead only ship them directly to businesses. “Keeping stock in the retail distribution system was inefficient,” T-Mobile’s executive vice president for corporate services, David Carey, told Reuters. He explained that the reason is simply that the phones have not been in high demand among consumers. BlackBerry said recently that it plans to stop marketing its phones to consumers and instead focus on enterprise business, something a number of industry watchers called for years ago. BlackBerry signed a letter of intent earlier this week and may soon be acquired by Perm Watsa’s Fairfax Holdings for $4.7 billion.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.