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Best Buy Mobile’s Holiday Playbook: Upcoming Android launches, BlackBerry devices, Nokia Booklet

Published Oct 4th, 2009 8:09AM EDT

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We were lucky enough to get our hands on Best Buy Mobile’s entire Holiday Playbook and after combing through it, there’s a couple little nice nuggets of information. Really more confirmations than anything else, but hey, we aren’t ones to turn down info. Before we get to handsets specifically, it seems Best Buy has some pretty hard statistics on sales opportunities — check this out:

  • The average store sees over 64,000 customers during October and November
  • Out of those customers, only 1% receive an upgrade eligibility check on their accounts
  • Of the 1% who get upgrade checks, around 30% are actually eligible for upgrades
  • If stores increase the amount of customers checked to 2% from 1%, Best Buy Mobile would see an increase in revenue of around $20,000 for those two months, just off upgrading individuals
  • After customers upgrade their handsets at Best Buy Mobile, around 16% of them come back and make other purchases later

They’ve really got it locked down, huh? Smart, smart, smart. Hit the break for some other juicy information we gathered!


In terms of hot upcoming products from now until the end of the year, here’s what Best Buy Mobile is pitching their sales staff to be ready for:

  • Nokia Booklet netbook — October 25th launch, and can be activated on AT&T
  • Sprint HTC Hero — launching October 11th with a presale going on now
  • Sprint Palm Pixi — launch date TBD
  • Verizon Storm II — launch date TBD
  • Verizon Android device — launch date TBD
  • T-Mobile CLIQ — launch date TBD (but we obviously know it’s shipping after October 19th up until general release November 2nd)
  • “New BlackBerry devices across multiple carriers” — launch date TBD
  • There will be a “host of devices launch in late October and November for all carriers.” Multiple Android launches across multiple carriers and “new technology which doesn’t exist today.”

The rest of the playbook just outlines what stores should do for key dates and Holiday sales planning, other merchandising information and what not.

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.