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AT&T and Starbucks Finally Launch Free WiFi; Not Really Free

It’s here, it’s gone, it’s here, it’s gone, it’s here. It took a fair number of misfires and tweaks but AT&T and Starbucks have finally launched the free WiFi service we’ve been waiting for, well, for a long time. The catch? There are actually several. Truth be told, this free WiFi deal isn’t free at all. The two biggies:

  • Only available to paying customers: In order to access free WiFi, you’ll need to purchase and use a Starbucks card. Also, free WiFi access is only available to those who have used their Starbucks cards in the past 30 days.
  • Only available in 2-hour clips: Customers can only use WiFi for two consecutive hours each day. Want more? Get a paid AT&T plan.

So in its final released version, complimentary AT&T WiFi access is not being billed as “free”. Starbucks is calling it “a way to thank our loyal customers”. AT&T Laptop Connect customers with an applicable plan still have their own deal for free WiFi and we should be seeing something similar launch for smartphones this year as well. In the meantime you’ll need to keep sucking down that liquid crack to play without paying.

[Via Gear Diary]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.