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Apple’s sub-$300 ‘iPad mini’ to launch in Q3, report claims

Zach Epstein
April 16th, 2012 at 9:40 AM

Apple plans to launch a new entry-level iPad tablet in the third quarter that will aim to draw attention away from the impending onslaught of Windows 8 tablets, a recent report claims. Chinese-language news site NetEase on Monday claimed that Apple’s “iPad mini” will be introduced during the third quarter this year. While details were limited, the report stated that Apple will have as many as 6 million units ready for launch, all of which it will likely need if the rumored price point of between $249 and $299 pans out, as NetEase claimed. Apple has been rumored on multiple occasions to be working on a smaller version of its wildly popular iPad tablet, and a third-quarter launch lines up with recent reports. With Apple’s rivals currently looking to compete by slashing prices, some speculate that a lower-cost iPad could be a serious blow from which their tablet efforts may not recover.

[Via Kotaku]

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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