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Rumors of Apple’s potential Waze acquisition heat up – $750 million said to be the magic number

Published Jan 3rd, 2013 7:55AM EST
Apple Waze Acquisition Cost

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Following multiple reports from Wednesday that suggested Apple (AAPL) has an interest in acquiring social navigation service Waze, a new report suggests that negotiations between the two companies may be further along than we initially thought. Waze, a voice-guided navigation service provider that enhances its product by collecting and analyzing data from active users, is apparently receptive to the idea of being acquired by Apple but it is holding out for a hefty $750 million payday, TechCrunch reports. There is still a fair amount of ground to make up according to the report, as Apple has supposedly offered $400 million plus another $100 million in incentives.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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