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Tim Cook gives international Apple Watch buyers the bad news they didn’t want to hear

Apple Watch Release Date International

Apple is far from meeting Apple Watch demand, Tim Cook said on Monday during an earnings call,according to a transcript posted on SixColors. The company already managed to ship more Apple Watch units in the first weekend, and it’s working hard to improve supply. However, that means the Watch won’t be officially available in more international markets until a lot later than anticipated.

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After a rumor said that some countries not included in the first Apple Watch launch wave might get the Watch starting with early May – at least online preorders. Apple’s CEO said they’ll have to wait for a much longer period of time than expected.

“[…] I think we’re in a good position, and by sometime in late June, we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries,” Cook said.

The top Apple exec also revealed that he can’t, at this time, estimate when the product will be available in stores, something Apple has received plenty of criticism for recently.

“From a demand point of view, it’s hard to gauge when you don’t have product in stores and so forth, and we’re fulfilling orders completely online at the moment,” Cook said.

The problem with the Watch, he confirmed, is that it comes in too many configurations, which raises some supply issues.

“We are looking quickly about customer preferences between the different configurations,” the exec said. “There’s a much larger breadth of possibilities here for customers than in our other products. And in some cases we called that well, in some cases we’re making adjustments to get in line with demand. But I’m really confident that this is something we really understand how to do, and will do. So I’m really happy where we are currently and happy enough that we’re looking forward to expanding into more countries in late June.”

The Apple Watch can currently be purchased in nine countries, including the U.S.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.