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This is the fashion world’s reaction to the Apple Watch

Apple Watch Fashion World

Despite all the leaks and rumors that have cropped up over the past few weeks, the design of the Apple Watch had been kept pretty safely under wraps. Many of us were caught off guard, but until we can see the device up close, we’ll have to leave it up to the fashion experts to decide if Apple’s smartwatch is a chic accessory or an unsightly eyesore. According to Reuters, they haven’t reached a consensus yet.

“It’s not pretty,” Roseanne Morrison, fashion director for The Doneger Group told Reuters. “It’s very future techno as opposed to feminine sexy.”

Others looked at the Apple Watch as it compared to the wearable offerings from LG and Samsung. The Apple Watch might not be a work of art, but it’s less clunky than many of the other products on the market. That said, it still has to compete with luxury watches from well-known brands like Rolex.

“The Apple Watch will be a status symbol to carry,” said Eric Wilson, fashion news director for InStyle Magazine. He thinks the design is “generic in the sense of its flexibility and individualization.” For the most part, it’s “a very masculine watch.”

There were plenty of people in the fashion world who weren’t impressed by the Apple Watch, but some couldn’t stop gushing about the aesthetic appeal.

“It is immaculate in terms of how function meets design. The issue is really about how much people want to wear something so clearly, essentially an amazing gadget,” said Alexandra Shulman, editor of British Vogue.

Have an opinion about the design of the Apple Watch? Why not chime in on our poll?

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.