Click to Skip Ad
Closing in...
  1. Prime Day Deals
    07:58 Deals

    Amazon has 10 new early Prime Day deals you need to see to believe

  2. Best Kitchen Gadgets
    08:33 Deals

    Amazon shoppers are obsessed with this $23 gadget that should be in every kitchen

  3. Amazon Echo Auto Price
    09:43 Deals

    Amazon’s $50 Echo Auto adds Alexa to your car – today it’s only $15

  4. Best Selling Tools On Amazon
    15:16 Deals

    5 brilliant Amazon tool sets that’ll replace all the old junk in your toolbox

  5. Prime Day 2021 Deals
    11:28 Deals

    5 best Prime Day deals you can already get today




Jony Ive insisted on making a $10,000 Apple Watch over objections from others at Apple

March 11th, 2015 at 7:15 PM
Apple Watch Edition Jony Ive

The idea of paying $10,000 for an Apple Watch Edition is ridiculous to most people… but don’t tell that to Jony Ive. Via Fusion, last month’s big New Yorker profile of Ive revealed that he was the force within the company who really pushed to have Apple release a luxury watch that would only appeal to the sort of people who show up to the Davos World Economic Forum every year.

DON’T MISS: Swatch co-inventor: Apple Watch will usher an ‘Ice Age’ for Swiss watch industry

To get his $10,000 Apple Watch, Ive had to fight through the objections of some at Apple who worried about creating divides between regular Apple customers and insanely wealthy Apple customers. Although Apple has always catered to the high-end computing market, its products have always been seen as attainable for most consumers on some level. A $10,000 Apple Watch, however, would create a distinct “upper crust” of Apple clientele that some in the company weren’t comfortable with.

Former Apple SVP of technologies Bob Mansfield told The New Yorker that Ive faced “a lot of resistance” because Apple’s goal has traditionally been to “build products for everybody.”

“But Ive won the argument, and in 2013 the company announced the high-level appointments of Angela Ahrendts, the former C.E.O. of Burberry, and Paul Deneve, the former C.E.O. of the Yves Saint Laurent Group,” The New Yorker reports. “Patrick Pruniaux, from TAG Heuer, a part of the L.V.M.H. luxury conglomerate, was hired last year”




Popular News