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Samsung reportedly missing out on huge 50 million Apple Watch display deal

Apple Watch AMOLED Display

Apple may be preparing a massive Apple Watch launch for 2015, a new report from Digitimes indicates, citing unnamed sources at LG Display. Apparently, Apple will order as many as 5 million AMOLED displays each month for the Watch, with sources revealing that Apple wants to sell as many as 50 million units next year. Interestingly, the report goes on to say that Apple decided not to purchase any displays from Samsung, even though the Korean giant’s AMOLED technology for mobile devices has been praised in recent reviews.

FROM EARLIER: The smartest thing you’ll read about the Apple Watch and Apple’s future

It’s not clear why LG Display was chosen as the sole provider of AMOLED screens for the Watch, but this wouldn’t be the first time Apple has tried to distance itself from Samsung when it comes to sourcing components for its main products.

Digitimes further notes that Apple’s choice of using AMOLED screens for the Apple Watch is by no means a signal that iOS devices will get the same treatment in the future.

“Market observers meanwhile noted that adopting AMOLED panel technology for use in wearables such as the Apple Watch makes sense due to the technology’s flexibility and energy-saving advantages but does not necessarily indicate that Apple will consider it for other devices such as the iPhone and iPad in the future as some analysts have speculated,” the publication writes.

The Apple Watch is expected to start selling at $349 at some point in early 2015 and will come in at least two different display sizes.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.