Click to Skip Ad
Closing in...

Apple vs. the world: A brief history of failed Apple bashing

Apple Vs The World

If there’s one thing Apple’s rivals love to do, it’s bash Apple in marketing and advertisements. Of course, as we’ve seen time and time again, this often doesn’t work out very well for Apple’s rivals. In recent history, Samsung is the only company that has managed to build an Apple-bashing campaign into real commercial success, and it literally took tens of billions of dollars worth of marketing and advertising campaigns to make it happen.

Unfortunately for most of Apple’s rivals, they don’t have tens of billions of dollars to back up their anti-Apple ads.

With Paypal having recently used “Nudegate” — the recent scandal in which hundreds of nude celebrity photos were leaked due to iCloud breaches — as an opportunity to take a shot at Apple, “veteran design and management surgeon” and well-known Apple pundit Kontra took the opportunity to look back very briefly at a couple other campaigns that took similar swipes at Apple.

Included in the post are RealNetworks’ poke at the iPod in 2004 that focused on iTunes DRM (remember RealNetworks?) and Nokia’s 2007 claim that “phones should be open to anything” (after failing to react to the iPhone, Nokia collapsed and now it doesn’t even make phones anymore).

Will Paypal suffer a similar fate? Only time will tell. In the meantime, reminisce with us and check out the old anti-Apple ads by clicking through to Kontra’s blog post, which is linked below in the source section.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

Popular News