It seems Apple is tired of people saying it can’t do cloud services as well as Google, Microsoft and Amazon. Bloomberg is reporting that Apple is building a giant high-speed network to boost its cloud capabilities and put them on par with Amazon and others. This investment comes as Apple will launch its own Spotify-like music streaming service and as it prepares to announce a Netflix-like video streaming service in the fall.
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“Apple’s push to build a stronger cloud infrastructure combines two initiatives: Building out a faster network and upgrading data centers,” Bloomberg reports. “While Apple hasn’t disclosed total costs, investments will run into the billions.”
Apple has fallen behind in adapting to the rise of streaming services in recent years. While it tried to compete with Pandora with iTunes Radio a couple of years ago, that service is generally seen as inferior to the popular Internet radio app and hasn’t come close to dethroning it as the top music streaming app in the world.
Now Apple is finally getting more aggressive with a more robust service that will take aim at Spotify in the hopes of getting people to sign up for the service as paid subscribers. Apple is similarly poised to enter into the video streaming market and is rumored to launch a revamped