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Apple’s buying spree continues with $200 million Topsy acquisition

Apple Topsy Acquisition

Apple is on a roll as 2013 winds down. Just one week after Apple confirmed that it acquired Israel-based Kinect inventor PrimeSense, the company has acknowledged another small buy. The Wall Street Journal on Monday reported that Apple has acquired Topsy, which bills itself as a social monitoring and analytics company. Topsy wouldn’t comment on the deal but WSJ managed to get a nod from Apple. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” an Apple spokesperson told the paper after confirming that it did in fact acquire Topsy. Apple paid more than $200 million for Topsy according to The Journal’s report, but the newspaper’s sources don’t know how plans to use the firm’s technology moving forward.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.