Apple has plans to launch a subscription television service by Christmas this year, according to a recent report from the New York Post. The paper states that Apple wants the service to treat channels like apps, allowing the user to purchase subscriptions for either individual channels or groups of channels a la carte. Apple has long been rumored to be pitching the service to top media executives, but according to the Post, the negotiations are not going well. Eddie Cue is reportedly leading the talks and content providers have seemingly not been partial to his propositions. Apple’s pitch can be summed up as “we decide the price, we decide what content,” one of the Post’s sources said. “They want everything for nothing,” said another. Apple apparently plans to launch some form of its TV service by the end of the year with or without full cooperation from the networks, and the service is expected to be available on Apple TV as well as the new iOS-powered HDTV Apple will reportedly launch later this year.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.