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Apple likely to launch streaming radio service in 2013, long before Apple’s TV service

Published Nov 30th, 2012 10:35AM EST
Apple Streaming Radio Launch

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Apple (AAPL) has been rumored to be prepping a streaming radio service for more than a year now, and according to a number of recent reports it looks like 2013 will finally see the company’s Pandora competitor become a reality. BTIG analyst Richard Greenfield on Friday issued a note clarifying that Apple’s streaming radio service — or “iRadio,” as he calls it — will launch in 2013. The analyst points to obvious indications in Apple’s iTunes 11 redesign in stating that the service’s launch is imminent. Greenfield also believes that Apple’s radio service will launch “well before” any television services that Apple may currently be working on.

“iRadio appears to be a product that will materialize far sooner than some form of Apple Television product, which continues to be a work in progress,” the analyst wrote.

Greenfield continued, “In August 2012, we revisited the Apple Television debate, where we highlighted three key issues holding the product back: Nationwide Coverage, Are Managed Services Legal and TV Everywhere Usage restrictions as a follow up to our April 2012 blog post, where we stated:

Apple’s pursuit of the television will take longer to come to fruition than investors are likely expecting.

While we believe MVPD/ISPs such as Comcast and Time Warner Cable stand to benefit immensely from opening up their API to enable a premium priced Apple generated user interface, we believe the product could take at least another year to materialize, if not longer due all of the aforementioned challenges.”

In the near future, however, BTIG sees the upcoming streaming music service as an integral part of Apple’s strategy moving forward. “We continue to believe an iRadio product is critical for Apple to create a local advertising/commerce strategy, tying together Maps, Passbook, Siri and a new music service (which we are calling iRadio for now),” Greenfield concluded.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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