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Apple sold nearly 1 million iPad 2 tablets over weekend, analysts claim

Updated Dec 19th, 2018 7:06PM EST

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Some analysts believe Apple may have sold close to 1 million iPad 2 units during the tablet’s debut weekend. Leading up to launch day, opening weekend sales estimates ranged from 300,000 to 600,000 units. Following nationwide sell outs, however, some analysts have upped their estimates significantly. “We would not be surprised to see Apple sell closer to 1 million iPad2s in the opening weekend,” Wedbush Securities analyst Scott Sutherland told Reuters. Apple Store locations and third-party retail partners across the country ran out of iPad 2 inventory quickly following the tablet’s 5:00 p.m. launch on Friday. Some Best Buy locations claim to have sold out of iPad 2 units and accessories within 10 minutes of making the tablet available to customers. Regarding buyer breakdown, Global Equities Research analyst Trip Chowdhry believes 60% of iPad 2 buyers were upgrading from last year’s model and the remaining 40% were first-time iPad buyers — and he believes 100% of iPad 2 buyers own at least one other Apple product. Chowdhry also thinks people preferred AT&T’s 3G model over Verizon Wireless’ iPad 2 because AT&T has better customer service.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.