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Apple sees its last MacWorld sans Steve Jobs keynote; sad day for fanbois

December 16th, 2008 at 5:56 PM

Perhaps it’s a sign of things to come, but Apple has announced that its presence will no longer grace the Macworld Expo after January 2009. What was speculated earlier about Steve Jobs’ keynote is also true — he will not be delivering his usual keynote speech. Instead, Philip Schiller, SVP of Apple’s Worldwide Product Marketing, will be giving the opening keynote. This is going to be rather interesting since Steve has quite a presence when addressing the crowd and announcing new products (one of the new rumored products is a refresh of the Mac Mini line and possibly an Apple “netbook”). We’re not quite sure why there has been a sudden change in plans. It could be health-related or that Mr. Jobs will be slowly handing the reigns over to equally capable hands as he has mentioned several times before. With the recession going on, other companies, such as Adobe, are shrinking their presence at Macworld. Regardless of the direction the famous expo heads, we’re going to miss the exciting announcements and speech from our favorite turtle-necked CEO and we wish he would have at least finished the tradition by delivering the final keynote.


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