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Samsung calls in the big guns in fight against Apple

Zach Epstein
September 26th, 2012 at 10:30 AM

Following the company’s crushing $1 billion loss in its high-profile patent lawsuit with Apple (AAPL), Samsung (005930) on Wednesday confirmed that it plans to hold high level meetings with Google (GOOG) to discuss the growing threat. “I will meet Google Executive Chairman Eric Schmidt on Thursday in Seoul,” Samsung mobile boss Shin Jong-kyun told The Korea Times during the Galaxy Note II launch event on Wednesday in South Korea. Shin wouldn’t elaborate but he did add that Samsung will be meeting with major carrier partners in the United States next week as well. While the task at hand — battling Apple in numerous courts around the world and fixing devices that have already been deemed to have infringed on Apple patents — is daunting, Shin noted that business is still booming. “Samsung revised up this year’s total handset sales target to 400 million from our earlier projection of 370 million,” he said.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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