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Samsung calls in the big guns in fight against Apple

Updated Dec 19th, 2018 8:37PM EST
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Following the company’s crushing $1 billion loss in its high-profile patent lawsuit with Apple (AAPL), Samsung (005930) on Wednesday confirmed that it plans to hold high level meetings with Google (GOOG) to discuss the growing threat. “I will meet Google Executive Chairman Eric Schmidt on Thursday in Seoul,” Samsung mobile boss Shin Jong-kyun told The Korea Times during the Galaxy Note II launch event on Wednesday in South Korea. Shin wouldn’t elaborate but he did add that Samsung will be meeting with major carrier partners in the United States next week as well. While the task at hand — battling Apple in numerous courts around the world and fixing devices that have already been deemed to have infringed on Apple patents — is daunting, Shin noted that business is still booming. “Samsung revised up this year’s total handset sales target to 400 million from our earlier projection of 370 million,” he said.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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