Click to Skip Ad
Closing in...

Apple verdict cost Samsung $1 billion, but study suggests it’s now ‘buzzing’ more than Apple

Apple (AAPL) might be on the verge of announcing the biggest consumer electronics device of the year but according to one study, the buzz surrounding Samsung (005930) and its devices recently surpassed the Cupertino, California-based company. Polling firm YouGov recently released data from a study that compared public perception of Apple compared to that of chief rival Samsung. Samsung’s image took a hit following the crushing verdict issued in its patent case against Apple, but since then the company has rebounded and surpassed the iPhone maker in the eyes of both “early tech adopters” and the broader group of consumers aged 18 to 34.

YouGov asked consumers if they had “heard anything about the brand in the last two weeks, through advertising, news or by word of mouth,” and then evaluated their answers to determine a “buzz score.” That buzz score is a good gauge of public perception according to the firm, and Samsung clearly took a hit with early tech adopters following the August 24th verdict that rocked the tech world.

The company saw its score decline with the broader group of consumers aged 18 to 34 as well according to YouGov’s data, but Samsung’s image has rebounded with both groups of consumers over the past week. Even as the launch of Apple’s next-generation iPhone 5 approaches, Samsung’s buzz score has topped Apple’s as of late last week among both early adopters and consumers between the ages of 18 and 34.

The tide may turn once again when Apple’s inevitable massive advertising campaign for the iPhone 5 kicks in but for the time being, it doesn’t appear as though any lasting damage was done when a jury decided that Samsung made unlawful use of Apple’s designs and technology patents.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.