Apple (AAPL) thought it could get away with a snarky apology when a UK court demanded it issue a public retraction of claims Samsung’s (005930) tablets ripped off the iPad, but Judge Robin Jacob would have none of it. The judge ordered that Apple pull the ad it ran quoting the ruling that Samsung’s slates are “not as cool” as Apple’s, and Apple complied this week. Beginning on Friday, a new advertisement ran in The Guardian newspaper that is much more matter of fact and omits snark completely. The full ad, which was posted on Twitter by Dr. Simon Wells, is pictured above.
Apple issues new apology to Samsung after first apology angered court
Published Nov 2nd, 2012 10:50AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
