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Apple is the 2014 king of movie product placement

March 6th, 2015 at 9:45 PM
Apple Product Placement Movies 2014

Whether or not you’re watching TV at home or relaxing at the movies, Apple products have a tendency to pop up on-screen at any moment. Though Apple doesn’t pay for product placement, it certainly has no problem with bestowing large boxes of Apple hardware to production companies in the hopes that iPhones and Macs make it onto some of the biggest TV and movie hits of the year.

That being the case, it shouldn’t come as much of a surprise that Apple was the recent recipient of a Brandcameo Product Placement Award for getting more screen time in more top movies than any other brand.

Related: How Modern Family shot an entire episode using iPhones and iPads

BrandChannel reports:

Three years have passed since Apple last won this award. After wins in 2010 and 2011, Apple’s onscreen dominance wilted. But Apple is back on top, though barely. Apple products appeared in nine of the 35 films that topped the U.S. weekend box office in 2014, or about a quarter of all #1s.

Apple bested both Coca-Cola and Sony by a single appearance, for which Apple can thank “The Lego Movie.” The Apple logo doesn’t appear in the film but Lord Business does talk about his iPod Shuffle. Recent winners Budweiser (2013) and Mercedes-Benz (2012) showed up in a distant five and six times respectively.

Emblematic of Apple’s product placement prowess in 2014, BrandChannel specifically highlights a scene from “Captain America: Winter Soldier” which prominently takes place in an Apple retail store.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.




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