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Apple ponders Hulu purchase

Updated Dec 19th, 2018 7:22PM EST

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Apple is toying with the idea of placing a bid on the Hulu video streaming service, Bloomberg reported on Thursday. In June, Hulu announced that it had hired Morgan Stanley and Guggenheim Partners to assist with a the sale of the company and rumor had it that Yahoo! was interested in making a bid at that time. Should an acquisition happen, Apple might use Hulu to create a subscription screaming video offering in an effort to compete with services such as Netflix. Currently, customers can only purchase or rent videos from iTunes. Amazon is also interested in the company, although Bloomberg reported that it won’t make a move unless it can have guaranteed access to television shows. Hulu, which offers a premium Hulu Plus subscription option for $7.99 per month, said that it expects to surpass 1 million subscribers this August.