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Apple’s latest acquisition could make the iPhone’s battery life better than ever

Published May 2nd, 2014 4:08PM EDT
Apple LuxVue Acquisition iPhone Battery

Apple may not be making big splashy moves such as Google’s Nest acquisition or Facebook’s purchase of WhatsApp, but it won’t hesitate to buy up smaller companies that it thinks can add real value to its products. Unnamed sources tell TechCrunch that Apple has just bought LuxVue Technology, a company that develops power-efficient micro-LED display technology. Other than this, though, not much is known about what the company has been up to — TechCrunch notes that it at one point raised $43 million in venture funding but has otherwise “managed to remain fairly quiet over the past few years.” That said, it seems pretty likely that Apple wants to incorporate LuxVue’s energy efficient display technology into its iPhones and iPads since improving battery life has become one of the biggest sources of competition among mobile device manufacturers in recent years. Apple has confirmed that it bought the company with TechCrunch, although as usual it didn’t provide any further details about the acquisition.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.