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Five years later: Apple iPhone has generated $150 billion in sales, 250 million units shipped

Zach Epstein
June 27th, 2012 at 8:35 AM

Friday marks five years since Apple unveiled the iPhone on June 29th, 2007, and the five smartphones Apple has launched since that date have helped shape the industry. They have also made Apple the biggest technology company in the world by a staggering margin. Market research firm Strategy Analytics on Wednesday noted that since the original iPhone’s debut five years ago, Apple’s smartphone has generated $150 billion in cumulative revenue on unit shipments totaling about 250 million. “The iPhone portfolio has become a huge generator of cash and profit for Apple,” Strategy Analytics executive director Neil Mawston said. “A quarter of a billion iPhones have been shipped cumulatively worldwide in the first five years since launch and Apple reaches its fifth birthday at the top of its game. However, there are emerging signs that the iPhone’s next five years could get tougher. Some mobile operators are becoming concerned about the high level of subsidies they spend on the iPhone, while Samsung is expanding its popular Galaxy portfolio and providing Apple with more credible competition.” The firm’s full press release follows below.

Strategy Analytics: Apple iPhone Generates US$150 Billion of Revenues since Launch

Boston, MA – June 27, 2012 — According to the latest research from Strategy Analytics, Apple has generated US$150 billion of cumulative revenues for its iPhone family in the first five years since launch in June 2007. A quarter of a billion iPhones have been shipped cumulatively worldwide.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Apple’s first iPhone was launched commercially in the United States on June 29, 2007. Between June 2007 and June 2012, we estimate the iPhone family of models has generated US$150 billion of cumulative revenues worldwide for Apple. This is an impressive achievement and it illustrates just how popular the iPhone has become during the past five years.”

Neil Mawston, Executive Director at Strategy Analytics, added, “The iPhone portfolio has become a huge generator of cash and profit for Apple. A quarter of a billion iPhones have been shipped cumulatively worldwide in the first five years since launch and Apple reaches its fifth birthday at the top of its game. However, there are emerging signs that the iPhone’s next five years could get tougher. Some mobile operators are becoming concerned about the high level of subsidies they spend on the iPhone, while Samsung is expanding its popular Galaxy portfolio and providing Apple with more credible competition.”

The full report on device vendor performance metrics, Global Handset Shipments Forecast by Quarter: Q2 2012, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/d9ts4oj.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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