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Is the iPhone 5c a dud? WSJ says Apple is slashing orders

October 16th, 2013 at 8:00 AM
Apple iPhone 5c Orders Cut

The iPhone 5c is starting to look like the closest thing to a hardware flop that Apple has released in a while. Unnamed sources tell The Wall Street Journal that Apple will cut fourth-quarter manufacturing orders for the iPhone 5c, a move that the Journal says raises “concerns about weaker-than-expected demand and its pricing strategy for the device.” Among other things, the Journal’s sources say that manufacturer Pegatron will see its 5c orders cut by 20% while Hon Hai will see its orders cut by a third. The general consensus among analysts so far has been that Apple’s slightly lower-cost iPhone 5c was not priced aggressively enough to appeal to most consumers in emerging markets, and both American and Chinese retailers have already started hacking 5c prices in a bid to move more units just weeks after its release.




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