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Apple told to produce an ‘iPhablet’ or risk losing ‘a lot of market share’

Apple iPhablet Market

Nokia (NOK) should take solace because it’s not the only company getting panicky advice from analysts who want it to produce a “phablet” within the coming year. Per Barron’s, ISI Group analyst Brian Marshall, who maintains a Strong Buy rating on Apple shares, told CNBC on Wednesday that Apple needs to “migrate to the 5-inch screen iPhone this summer” or the company will “lose a lot of market share.” Marshall noted that at Mobile World Congress this year, “every major high-end smartphone was had a larger screen” and claimed that “most people are migrating to five inches” for smartphones in the future. Even more dramatically, Marshall said that the “phablet” craze presents a “do or die moment” for Apple. As we’ve noted in the past, it seems that having the world’s best-selling smartphone just isn’t enough anymore for some Apple analysts.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.