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Apple iPad pre-order numbers top 150,000, reservations a success

March 15th, 2010 at 9:10 AM


One of our Apple connects recently hit us up and broke down some important iPad figures. According to him, Apple stores received around 300-350 (on average) reservations for store pick-ups on day one, and now sit at around 700 reservations so far (72 hours in). This doesn’t count people who pre-ordered the device online, just those that wish to physically go into an Apple store and pick up their reserved unit on launch day.

The figures that we’ve seen floating around of about 150,000 pre-orders, we’re told, are extremely accurate thus far but obviously don’t include people’s store reservations. We have also been told Apple’s flagship 5th Avenue store in New York now holds around 1600 reservations for iPads, with 800 in the first day, and about 400 a day since.

Lastly, store reservations seem to be split around 50% for the 32GB unit, 30% for the 64GB unit and about 20% for the 16GB, which is what, “Apple was expecting.”

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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