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Apple’s Ive pushing for simpler ‘flat design’ for iOS

Apple iOS Design

We’ve known for a while that Apple (AAPL) design guru Jonathan Ive would look to put his own distinct stamp on iOS and now unnamed sources have told The Wall Street Journal that Ive may go with a “flat design” for the next version of the operating system that will be “starker and simpler” than the current version. The Journal’s report follows a New York Times report from last year that claimed Ive would waste no time overhauling the design of iOS to make it fit in more with his own minimalist hardware designs. The Times’ report similarly indicated that Ive’s iOS makeover will incorporate “clean edges, flat surfaces” to “replace the textures that are all over the place right now.”

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.