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New Apple laptops take a back seat to iOS 6 at WWDC

The post-PC era is upon us — or is it post-post-PC? — and while it’s odd that Apple would introduce new notebook computer models now that PCs are supposedly a thing of the past, the Cupertino-based company is right about one thing: mobile is where the buzz is. Social media listening firm Simply Measured analyzed more than 151,000 tweets containing the hashtag #WWDC that were posted to Twitter during Apple’s WWDC 2012 keynote on Monday, and the firm found that users were more interested in iOS 6 than they were in Apple’s MacBooks or its desktop OS, AFP reports. 18% of the tweets analyzed mentioned iOS while 15% spoke about a new MacBook model and only 6% mentioned Mountain Lion. 5% of #WWDC tweets posted during the keynote expressed disappointment that no new iPhone was unveiled, Simply Measured stated. A chart containing the firm’s findings follows below.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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