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Apple COO hints at cheaper iPhone, better prepaid plans

In a note to investors on Monday, Bernstein Research analyst Toni Sacconaghi said that Apple is looking to expand its smartphone market share by addressing the cost of its handsets. Apple doesn’t want its products to be “just for the rich,” Apple COO Tim Cook reportedly told Sacconaghi in a meeting, a possible indication that the company is looking to offer a less expensive iPhone option or even work with carriers to offer better rates. Cook is also said to have told the analyst that Apple will be doing “clever things” in the prepaid market. Cook noted that Apple will continue to focus on the tablet market as well, where it has seen huge success. Sacconaghi believes tablets could soon end up being a $60 billion to $100 billion business for Apple, whose iPad currently owns the majority of the tablet market.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.