Click to Skip Ad
Closing in...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

Why Apple desperately needs to launch the new Beats Music: iTunes Radio is godawful

Published Apr 15th, 2015 10:15PM EDT
Apple Beats Music Vs. iTunes Radio

Remember when we thought iTunes Radio would be a legitimate competitor to Pandora? Well that was foolish of us because iTunes Radio hasn’t done anything to disrupt, let alone “kill,” music streaming services such as Pandora and Spotify. 

DON’T MISS: Math problem from Singapore goes viral – can you solve it?

For the record, this was one of the reasons that Apple decided to shell out billions to buy up Beats, so it could have a legitimately good music streaming service to offer its customers. And Apple can’t launch its revamped Beats Music service fast enough because, as The Loop’s Jim Dalrymple points out, iTunes Radio is simply godawful at this point.

Why is iTunes Radio the worst? Dalrymple explains that when his parents were recently in town, he used iTunes Radio to set up a playlist of ’70s songs he thought they’d appreciated. However, iTunes Radio’s “’70s Radio” station delivered nothing but R&B songs that were released over the last decade. Why iTunes Radio would pick out Dwele and Anthony David for a “’70s Radio” station is anyone’s guess but it’s safe to say this is not the sort of thing people looking for ’70s music have in mind.

“So I fired up Spotify, Rdio, Pandora, and iHeart Radio,” Dalrymple concludes. “Each of those services delivered some nice 70s music like I wanted.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.