Like Foursqure, Apple’s new app update will allow users to perform location based check-ins. Unlike Foursquare, Apple’s new app will actually be useful. The service in question, dubbed Concierge, allows iOS users to wirelessly check in at Apple Store locations and enter into a queue for service. Concierge is a dedicated app on Apple Store employee devices, while the service has been added to Apple’s already available Apple Store app for customers. Customers will receive push notifications asking if they would like to check in upon entering an Apple Store location. The service then provides information such as wait time and position in queue. While Concierge won’t do much to shorten wait times at Apple’s crowded retail store, at least iOS users will now get a better idea of what they’re in for.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.