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Study finds Android users now switching to iPhones more than ever

Zach Epstein
November 11th, 2013 at 1:35 PM
Android iPhone Switch Study

A new study from market research firm Consumer Intelligence Research Partners has good news and bad news for Apple regarding the recent launch of its iPhone 5s and iPhone 5c handsets. The bad news is that fewer new iPhone buyers in the United States this year came from other platforms, resulting in a smaller percentage of new business for Apple. “Ideally, Apple attracts a significant percent of its customers from Android and other systems,” CIRP partner and co-founder Mike Levin said. “At the most recent launch, though, Apple saw an increase in the share of customers that already had an iPhone.”

The good news, however, is that Levin believes a big part of the reason for this decline is that fewer mobile users own basic cell phones now. Supporting his theory is the fact that according to CIRP’s study, more Android users switched to iPhones this year than ever before.

CIRP’s polling found that 21% of new iPhone buyers were switching from the Android platform in September this year, the month that Apple’s new iPhone 5s and iPhone 5c debuted. In the same month in 2012 when the iPhone 5 launched, 16% of new iPhone buyers switched over from Android, according to CIRP’s data.

The firm’s study is based on polls of 400 new iPhone buyers in the U.S. following Apple’s recent launches.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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