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Android, BlackBerry users want Apple’s iPad over like-branded tablets, study finds

Despite a wide selection of Android tablets as well as an own-brand offering from Research In Motion, Android and BlackBerry smartphone users prefer Apple’s iPad above competitive tablet offerings. A recent survey of 2,500 respondents conducted by market research firm Maritz Research found that to be the case, Forbes reports. When presented with a choice of 14 different tablets from 11 different vendors, most Android, BlackBerry and Windows Mobile users identified the iPad as the tablet they would most like to buy. 53% of BlackBerry users identified the iPad as their tablet of choice, and only 8.5% said the BlackBerry PlayBook would be their preference. Among Android smartphone users, 41% indicated that they would choose the iPad over any other tablet, and 40% of Windows Mobile users said the iPad was the most appealing tablet. 15% of Android users said they would buy the Amazon Kindle Fire and 19% said they would buy a Samsung Galaxy Tab, while 16% of Windows Mobile users expressed interest in purchasing a Kindle Fire and 12% said they would buy a Galaxy Tab.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.