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It’s not just the gorgeous new look of Material Design that makes it great

Android 5.0 Features

We have written at length about Android 5.0 and the star of the Lollipop show, which is undoubtedly Google’s new “Material Design.” Much more than just a new user interface, Material Design is a set of best practices that are designed to help third-party app developers (and Google’s internal app teams) build apps that emphasize usability and consistency.

For users in the near term, the beautiful new look of Android 5.0 and apps that follow Material Design guidelines are the best thing about Google’s new design language. But as was covered in a recent interview, Googlers have revealed another important reason that Material Design is so great.

FROM EARLIER: This great Google app will help you get paid Android apps for free – forever

Thanks to Material Design, Android 5.0 Lollipop is characterized by a flatter graphical interface that uses bold colors and subtle shadows to create a sleek visual experience that feels as though it is made up of physical materials rather than just pixels on a screen. It’s a real pleasure to look at and use, but Android designer Nicholas Jitkoff pointed out another huge benefit of Material Design.

In an interview with TechCrunch, Jitkoff said that one of the biggest goals with Android 5.0 and Material Design was to create “a system for design that would work across all our platforms.”

Jitkoff added that apps should be able to “scale elegantly,” and that developers should also be smarter about how their apps appear on larger devices such as tablets. He said that developers often attempt to cram more content into their interfaces on larger devices, but often it’s better to display the same amount of content, and do so in a different way.

Android apps have historically not provided a consistent experience across devices of different sizes, so Material Design could go a long way in the effort to create a more unified Android experience.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.