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Amazon’s inexperience with global distribution may hinder Kindle Fire sales

Amazon’s $199 tablet is expected by many to be a smash hit when it begins shipping to customers on November 15th, but inexperience with global distribution could prove to be a huge barrier for the fledgling tablet vendor. DigiTimes cited anonymous industry sources on Thursday in reporting that sales of Amazon’s Kindle Fire tablet may “not be significant” outside the U.S., the tablet’s initial launch market, and Europe due to the retail giant’s lack of experience with channel sales abroad. The report notes that Amazon will have to develop relationships with regional channel operators in order to facilitate delivery in regions where shipping electronics via standard parcel services is prohibited. “Cooperating with channel operators will be a must as well as a challenge for Amazon as it cannot compete efficiently with Apple utilizing only its current sales platform and online shopping channels,” DigiTimes’ source said.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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