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Amazon Prime may soon cost $119

Published Jan 30th, 2014 5:43PM EST
Amazon Prime Price Increase

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Amazon reported a disappointing holiday quarter on Thursday. Revenue was up 20% at $25.59 billion but analysts were expecting just over $26 billion in sales. Making matters worse, the company’s net income of $239 million missed estimates by a landslide. How is Amazon planning to bolster earnings in the future? According to comments made by chief financial officer Tom Szkutak during the company’s Q4 earnings call, it may raise the price of Amazon Prime membership by between $20 and $40 per year, bringing the total annual cost of the service to as much as $119. Szkutak cited the rising cost of fuel and transportation for the increase, as well as the high frequency of orders from Prime members.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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